Emma Schmuland runs every client relationship at Epic Impact: she writes the scorecards, walks you through the audit, and sends the monthly report. When you email us, you're emailing her.

Emma has spent more than seven years in digital marketing, and she's done every layer of this work herself — building client websites as a web developer, then five years in business development at a Durham agency doing the unglamorous work that actually grows businesses: market research, competitor analysis, outreach, and managing clients from first call through renewal. Since early 2025 she's led Epic Impact, specializing in SEO strategy and Google Business Profile management — the two systems this agency is built on.
After years living and traveling on the West Coast, Emma headed east in 2024 looking for a new adventure — and found it in Chapel Hill: the green space, the mild weather, and a small town's sense of community with no shortage of things to do. A competitive athlete for much of her life, she now stays active on the pickleball court and is currently learning golf.
Founder
"Too often, large national brands dominate search results and online attention, making it hard for smaller businesses to compete. Local businesses offer more personal service and deeper community connections — I enjoy helping them tell their stories and reach the customers who are already looking for them." — Emma
Every number is real. Measured live with a date and method, or cited to a named source with a year. Our scorecards and audits include screenshots of every AI query we run.
Pricing is public. Five plans, real prices, on the Services page. No setup fees, no add-ons, month-to-month. You'll never need a sales call to find out what something costs.
Reviews grow the legal way. Real customers, no gating, no incentives — compliant with the FTC's 2024 rule on reviews and testimonials. It's slower. It's also the only way that doesn't put your profile at risk.
Local visibility is local. Knowing that Chapel Hill, Carrboro, and Hillsborough behave differently from Durham or Cary is part of the work. The Research Triangle is one of the fastest-growing small-business regions in the country — and most of its service businesses are still invisible to AI engines. We'd rather be the specialist for one region than a generalist for fifty states.
The free scorecard shows where you stand before anyone asks you for a dime.
11312 US 15-501 N, Ste 107 #1052, Chapel Hill, NC 27517 · Serving the Research Triangle